CBD Oil Facebook Ads


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Looking to promote your CBD Oil and website using Facebooks Ads? Read our 'how-to' detailing how to advertise CBD on Facebook Ads. Diving into specifics about Facebook advertising for CBD brands, dispensaries, and other hemp products. How can you do it properly? CannaPlanners is here to help. Getting your CBD ads on Facebook is quite a challenge. Here are some things you need to know to successfully do it.

Promote CBD Oil Using Facebook Ads

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You want to build your brand, nurture new leads, and make sure your customers know about your great new products. However, CBD oil businesses can find some trouble getting past the stigma that’s unfortunately (and unnecessarily) attached to them due to their association with marijuana. This lends some unique challenges not found in other industries, especially when it comes to marketing.

Social media can be a hugely powerful marketing tool, and one of the best ways to leverage it is through Facebook Ads. These ads pop up on the home feed of targeted Facebook users, displaying your copy, image and videos in an easily noticeable format. But before you go planning your perfect Facebook ads, you need to ask whether you’re allowed to advertise on the platform in the first place.

How To Advertise CBD Oil Using Facebook Ads

While both Google Adwords and Facebook Ads deem advertising CBD Oil against their terms and conditions, Facebook does seem to be possible. Recently, several brands have begun appearing on my Facebook wall. The most common CBD Brands which are openly advertising on Facebook Ads are Pure Sport CBD, OTO and Naturecan.

I would recommend you visit one of these websites and then keep your eyes peeled for one of their retargeting ads when you are next on Facebook or Instagram. When you do see one of their ads, click on the ad and make a note of the website it takes you to. Pure Sport CBD is an excellent example and they are really smashing it with their social media advertising campaign.

To get around the issue of Facebook not accepting CBD websites, these brands are creating a second website with limited to no mention of CBD. For example, Pure Sport CBD, if you click on their Facebook Ad, instead of going to their parent website puresportcbd.com you are taken to a second website, puresportoil.com. Not only have they removed the term ‘CBD’ from their domain name, but the written content on this landing page makes no mention of the term CBD.

Now Pure Sport CBD is a particular case, as, on this landing page, the links to the products do, in fact, go back to their parent website, which references CBD. I am assuming that Pure Sport has become a relatively large brand with over 1000 reviews on Trust Pilot. If you are looking to test this technique of setting up a second website, to begin with, I would strongly recommend not linking back to your parent website, which references CBD oil.

We have also tested the same technique; our parent website is thecbdsupplier.co.uk, so we are severely hampered by the domain name. We have now set up a second website with a handful of products with no mention of the term CBD anywhere on the website.

Key points:

* We do not link to any CBD websites
* None of the images has the term CBD in their filename
* And we haven’t used the term CBD in any of the Alt tags which describe the images

Once you have your second website up and running, it is time to create your first Facebook Ad. While your website should be safe to advertise on Facebook, you will still need to be creative. Imagery or reference to CBD in your Ad will usually be flagged and the Ad will not be approved. For example, one white label brand I saw advertising replaced the letter ‘B in the term CBD with an emoji of a honeybee.

Is Google Adwords An Option To Advertise CBD Oil?

While Facebook Ads could be a possibility with some further work, Google Adwords is more complicated. Occasionally, I have seen a number of CBD brands advertise using Google Adwords, however, this is very periodically and nowhere near as consistent as Facebook Ads.

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The primary way this has been achieved is similar to the way Pure Sport has achieved this with Facebook Ads. However, instead of removing any reference to CBD in the Ad, the main difference is that products are marketed and renamed as hemp seed oil. This I find slightly misleading as hemp seed oil and CBD oil are two different products.

Links from the ad then lead to a creative landing page in its wording, often referring to hemp seed oil.

Such a strategy doesn’t last for too long either, and Google is quick to take down your ads after a couple of weeks. You may end up running the risk of banning your account or your card details, which in turn would make it challenging to create a new Adwords account for future campaigns.

While I have seen this technique over the past 12 months, I haven’t done so most recently. The time and effort to create an ad, only for it to be taken down again in a matter of weeks, takes a lot of time and effort. For me personally, this time would be better spent creating a community on social media around your CBD brand or creating engaging content for your website, which will continually drive traffic.

For this reason, I wouldn’t recommend trying to drive traffic using Google Adwords; however, I think Facebook Ads is undoubtedly worth a shot; several other brands are continually advertising and having some success.

Alternative Ways To Promote Your CBD Oil Website

You might not be able to advertise CBD products with the help of Google AdWords, but that doesn’t mean that you can’t use the internet to your advantage. Cude Design is a specialist digital marketing agency with expertise and experience in helping CBD oil brands foster traffic and lead growth online. We know both the methods available to you as well as the restrictions on CBD oil marketing, so you can ensure you’re taking an approach that’s both legally compliant and effective with us. Get in touch to learn more about how we can help.

Can you advertise hemp and CBD on Facebook?

How to Run Facebook Ads for your CBD Brand or Hemp Products

According to an authoritative agency source in the cannabis industry, you can run CBD and hemp product ads on Facebook if you remove all explicit mentions of CBD, hemp, or cannabis from your content. While Facebook’s advertising policies don’t explicitly prohibit hemp or CBD, if you’ve ever tried to run an ad yourself, you know how difficult it can be to get approved. In 2021, Facebook and Instagram have become more lenient, and CBD brands have been able to get away with a lot more.

So how do I advertise CBD on Facebook?

Your CBD brand can run advertisements on Facebook and Instagram if you’re willing to take a few extra steps. Just like Google, Facebook has bots that crawl the website/app, reading and indexing every single piece of text that gets posted, especially advertisements. The keywords used in your ad and on your website will put you out of play, or keep you in it. *Here are 3 ways to get CBD ads approved:

1. Topical CBD only

Run an ad that leads Facebook users to a landing page where your topical CBD product is sold. You may be able to get away with landing pages that solely feature edible hemp products as well.

2. Get a second domain that doesn’t mention CBD

If you’d like to run an Facebook or IG ad that links to your non-topical CBD product, you can do so by linking to a separate website that does not mention CBD. If you’re going to show images of your product on this second website, make sure CBD is not in the product label either. Mentioning hemp is okay.

3. Promote a blog feature or another website’s review of your product

You don’t have to advertise your own website. You can setup your CBD ad so that it links to a review site or a blog that discusses your CBD oil. You won’t be able to sell products directly on this site, but you can link to your site from this one.

Results may vary

*Keep in mind that there is really no consistency as to whether or not ads get approved and why, so your experience may differ from others. If you set up your advertisement incorrectly, it likely won’t last long and/or won’t be circulated how you want it to be. If you attempt to run a Facebook ad that uses keywords such as “CBD”, “hemp”, or “cannabis”, it probably won’t get approved. And if it does, it won’t be long before Facebook takes it down for violating their terms of service. It’s the unfortunate truth of cannabis social media ads! And don’t even get us started on shadowbanning..

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While CBD and hemp are everywhere on the street, in convenience stores, at your local hipster lifestyle brand shop, at your local co-op grocery store ; CBD brands still struggle to live out loud on the internet. The online landscape can feel confusing and loaded with trapdoors. Well, we’re here to lend a hand. We highly recommend developing a long-term SEO strategy and honing in on your brand before you begin your advertising ventures. Shoot us a quick message and we’ll get in touch with you to discuss the ways in which we can assist.

We’re stoked to be charging ahead into 2021, ushering in a new year of greater reach and innovation alongside our clients. Below are 5 more ways you can effectively advertise your CBD brand.

5 ways to promote CBD online WITHOUT paid ads

1. A Surefire Website

A solid web presence is the most important piece of your online marketing strategy. Your website lays the foundation for all of your other efforts to-come. With that said, you need more than a hastily developed website thrown up on Wix and dripping with spammy ads. You need a website that is fast, easy to use, and easy to find. Easy to find? Yes, that’s right, easily searchable by all internet users from millennial whizzes to their slower-typing boomer parents. A strong SEO strategy will make your website surface closer to the top of Google search results when people are searching for your brand or products.

2. Strong Organic Social Media Presence

Paid ads on social media aside, building an organic social media presence & following is a crucial piece of advertising your CBD brand online. Think we sound like a high school theater coach when we talk about “presence”? Let us break it down. When we say “social media presence,” we mostly mean interaction and engagement. Being “present” on socials means being active: frequent posts, regular updates, daily comments, likes, shares, etc. are all necessary to keeping current on your profile and keeping your brand and your products in front of customers eyes.

4. Leafly & Weedmaps

The yelp of weed is an exceptional way to advertise your CBD company online in 2020. Leafly, and the similar Weedmaps are sites dedicated to cataloging and archiving companies, products, and strains. Make sure your store or strain is listed on both for maximum success. While they offer paid ads, they also feature free business directories that you can get listed on.

5. Email Marketing

Likely already a piece of your web strategy, email marketing can provide what you may be missing (no) thanks to Facebook and Instagram restrictions: regular and data-directed messages directly to your customers. Many email marketing platforms assist you in tailoring messages to certain kinds of customers. You can pick and choose your recipients age, location, interaction pattern, and more. Email newsletters are an especially useful way to run promotions or introduce new products, and they are a fabulous way to build brand voice.

6. Video Marketing

What’s a beautiful website without stunning video? Well, it’s like a holiday dining table set in fine china but missing the food. Video is the most compelling way to market today. It’s a storytelling medium that grabs eyes, hearts, and ears, and lures them all in closer to the core of your message. Often, once companies invest in video, they start to see the payoff in views and engagement right away. Check out the article we did on Video marketing a while back.

Need to talk to someone about the digital marketing plan for your CBD/Cannabis company? Fill out the form below and someone will reach out to you!

What You Should Know About Promoting CBD with Facebook Ads

In 2020, the global size of the CBD market was valued at USD 2.8 billion with an estimated growth rate of 21.2% until 2028. CBD has been gaining popularity for its therapeutic potential without the psychoactive effects

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Can you advertise your CBD products on Facebook?

If you’re wondering whether your CBD product would have a chance on Facebook ads, the answer is absolutely a YES. Keep in mind though that getting your CBD ad approved would be a little tricky and you run the risk of getting your account deleted if your ad was rejected.

Facebook advertising policies you need to know

Although the grip on hemp products has lately loosened up quite a bit, there is still a certain amount of ambiguity in CBD as food or medication. This uncertainty makes it difficult for advertisers to have CBD products show up on Facebook’s native ads.

Facebook’s advertising policy does not explicitly state that CBD is prohibited, however, if you’ve ever tried to run an ad on cannabis, hemp, or CBD, you would understand the difficulty of having it approved.

How to display your CBD ads on Facebook

Getting your brand ads on Facebook is possible, however, you just need to make a few adjustments so you can have it approved.

Like how Google does it, Facebook also uses bots to crawl upon every word that is posted on the social media platform, including advertisements. This only means that the keywords you use could make or break your ad’s chance to show up on the social network’s timeline.

What to do if your ads were not approved by Facebook

Despite all your effort to keep the forbidden words out of the way of getting your ad approved, there may be instances that Facebook would still reject your advertisement. The first thing to do is check your landing page and make sure it does not mention CBD oil. Facebook bots can crawl upon your page and get your ad rejected if it mentions CBD.

5 organic ways to promote your CBD brand

Working around Facebook’s ad policies can sometimes be a roller coaster ride. In addition to paid advertising on the social network’s platform, you can also promote your CBD brand organically on Facebook with these ideas:

1. Search Engine Optimization

Search engine optimization or SEO is probably one of the most effective means to promote your CBD brand organically. Even though this method can sometimes be a tough nut to crack, SEO might be more cost-effective than paying for marketing ads. Just a keep in mind though that although you won’t have to worry about going against any marketing rules about CBD, FDA also looks into keywords when validating health claims of products online.

2. Work with an influencer

Among all segments in the marketing industry today, influencer marketing has demonstrated the fastest growth in the past years. According to research by the World Federation of Advertisers (WFA), 65% of global brands are aiming to spend more on influencer marketing in the coming months.

3. Partner with a CBD agency

Working with a CBD marketing agency can make a huge difference between grappling with your own online marketing activities and winning the CBD market. Running your business while keeping yourself updated with the current regulations can be a strain. It would be great to have a reliable CBD agency such as Icarus Digital Marketing who are the experts in the CBD market and help you out with your brand’s visibility.

4. Affiliate marketing

One of the most trusted forms of marketing nowadays is affiliate marketing. With this type of marketing, brands connect with influencers to promote the product across social media platforms such as Facebook, Instagram, Twitter and others.

Some of the benefits when going with affiliate marketing are :

  • Cost is lower
  • Traffic is targeted
  • Flexibility
  • Significant ROI

Digital content can be a valuable tool in promoting CBD online. One of the content marketing tactics employed by agencies or businesses is to offer lead magnets – a piece of digital content – in exchange for the prospect’s contact information such as their email addresses.

Even with Facebook’s stringent standards on CBD advertising, it has always been possible to get your CBD ads approved. However, you can reduce the risk of getting your Facebook ads rejected by following the tips discussed above.

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